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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
Morgan James Publishing Search Morgan James Publishing by David Garfinkel Search David Garfinkel
Product Description
IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series
Customer Reviews:
Powerful, Practical, and Profit Producing...
David Garfinkel is a master copywriting teacher. Period. End of story.
In this practical guide to writing headlines he provides a solid foundation upon which you can build to create your own powerful, profit-producing headlines...which is just what the title promises. No more, no less. The book doesn't bog you down in theories of what works and what doesn't, it doesn't waste your time with lengthy explanations of underlying logic, and it doesn't overwhelm you with too much information. It cuts to the chase, gives you specific formats you can use to create effective headlines,and provides reinforcing information to support your implementation...which is exactly what I expected and wanted, and what the title led me to believe I would get.
BOTTOM LINE: No disappointment here. I have no axe to grind in debating who is the best copywriter in the world and no interest in looking for solutions that don't work. I wanted a great tool that would help me write headlines that would grow my business...Garfinkel's book delivered exactly that and I will anxiously await his next!
Dr. Michael Hudson
www.BigIdeaGuru.com
The Lazy Writer's Way To Powerful, Profitable Headlines
David Garfinkel has a well-established reputation for being the world's best teacher of how to sell stuff with words . . .and if you take a look at this book, you'll see why.
In "Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters And More", David takes a cue from "Penn & Teller" . . . he pulls back the curtain and shows you the "magic" behind many of the most profitable and most versatile headlines of all time.
As a professional copywriter, I'm constantly wracking my brain for new hooks and headlines for ads for my products and those of my clients. David's book has become an invaluable resource for me, dramatically cutting the time it takes me to craft a killer headline and giving me the inside info I need not just to know *what* works, but to know *why* it works.
If you need to sell stuff, buy this book.
Chris Haddad
haddadink.com
I use it every day! ...belongs on your desk as one of your most powerful and highly practical business writing tools
"Advertising Headlines That Make You Rich" is another solid winner by David Garfinkel and belongs on your desk as one of your most powerful and highly practical business writing tools... one you ought to pick up and learn from every day. Using just three of the headline writing suggestions in this book helped me increase sales by 48% within the last 45 days. And if you really follow the guidelines it should do at least that well for you too.
Many business people now understand that great headlines in their salescopy make a huge difference in their bottom line, and give them a fighting chance at the potential customer's business... but time and time again they screw it up by trying to be clever or "funny," or they hit the customer with a verbal hammer over the head. Or even worse, they hire some gunfighter "copywriter" with heavy metal music blasting in his headphones and a "jerk" attitude who calls them "dude" and promises "cash sucking" results or other nonsense. Let's not even talk about those who just roll over and play dead by hiring a semi-English speaker off of "E-lance" to save a buck. Much better is to learn a few tricks of the trade yourself and put them to good use. After all you know your product much better than that "gunfighter" can... or even cares to.
If you are not willing or able to hire a quality copywriter (which you should if you can), there's no need to despair, because David Garfinkel has made writing copy that really sells a possibility for anyone who wants to spend a little time and learn the most powerful methods in just a day or two of study and practice... the most important element, the headline! Even if you do end up hiring a quality copywriter, this book will help you detect if he or she is doing a good job.
What sells is what sells. Business people with an eye to long term success in their endeavors need to understand how to stand on the shoulders of previous giants. In this book he shows you how to do exactly that, proving once again why he is known as the "World's Greatest Copywriting Teacher." The book delivers on its promise, which is show you how to create effective headlines which really sell -- easily and efficiently.
Stop wondering why your sales are as slow and messy as a slug. Get the book and use it every day and start zipping along. You will find that not only does it help you write far more "resultful" headlines for your sales copy, it will also have a dramatic effect on how you view and personally practice the selling process and how to get better results, i.e. more sales! After all, a good headline is pretty much the same as getting your head "straight and simple"(and getting your customer's head straight) about the importance and value of your product or service. This book is worth far more than this meager price in building your business... and you can only get this clarity and guidance from David Garfinkel. Those who have floundered around with other courses know it best... which is why they call him the best copywriting teacher and his courses as the best copywriting courses!
A Must Have For Copywriters and Marketers.
David Garfinkel is one of the best teachers of copywriting and his skills
are equally powerful in person or in print.
This collection of headlines is a treasure house of headlines that can inspire any copywriter who is facing the blank screen.
It's a must have whether you are a copywriter, marketer, or simply want to improve your sales copy.
Not worth the price tag...Stick with Dan Kennedy! 
I've been a copywriter of my own million-dollar mailings for 14 years now and never stop my study of great copywriting. I have to stay on top if I'm going to continue making millions per year selling my products through the mail.
This book of headlines initially intriqued me. I can always learn more about writing headlines.
On the back of this book there is a quote from Jay Conrad Levinson (author of the Guerilla Marketing series): "David Garfinkel is the best copywriter I know."
Not in my opinion. Not by a long shot.
The two best copywriters I know are Gary Halbert (God rest his soul) and Dan Kennedy. David Garfinkel doesn't even stand in the same room (or the same state) with these two when it comes to the skill of copywriting.
This book cost me over $30. It wasn't worth $10.
The worst part is that the many people who purchased this book thinking it was a great way to discover how to write headlines were really duped and probably misled. The headlines he has you write mostly don't apply to anything and many will not get you any sales.
For example, he'll have you use a "root" headline and adapt it to whatever you are writing for. He started with "If you are out of the market now, you'll hate yourself later." Crappy headline to start with. Then, if you want to adapt it to, say, a dance studio, you might write, "If you don't learn to dance now, you'll hate yourself later."
Talk about a stupid headline.
If I got a mailing piece that had such a headline, I would DEFINITELY throw it in the trash even though I've been thinking of taking dance lessons for quite some time now.
The worst part is that David Garfinkel will start with a bunch of crappy "root" headlines then gives different examples of how to adapt them to whatever you are selling. The problem is that the root examples aren't that great and if you to use most of the headlines he suggests, your mailing (or sales) just wouldn't be there.
The "root" headlines that aren't crappy were just plain ripped off from other books like The Ultimate Sales Letter by Dan Kennedy.
I recommend that you PASS on this book and get The Ultimate Sales Letter by Dan Kennedy. It's less expensive and MUCH MORE USEFUL. After all, Dan Kennedy is a much better copywriter. It's better to learn from the best rather than a wannabe.
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