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Product Description
“Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.”
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!
As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (“meatballs”) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.
The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces “Will it blend?” videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.
Godin doesn’t pretend that it’s easy to get your products, marketing messages, and internal systems in sync. But he’ll convince you that it’s worth the effort.
Customer Reviews:
It's a poorly written book with great ideas
I am a fan of Seth Godin's writing, but this book seemed like a mish-mash of truths and half-truths. Seth examines the changes that have occurred in marketing and consumer behavior over the last few decades and suggests how companies can change this.
Most of the strategy related ideas are better covered in Peter Drucker's book : Managing for the Future: The 1990s and Beyond.
Great insight into staying on top of trends 
A business and Marketing must read. Good case studies. Good insight with the 14 trends, starting with "Direct Communication". Great insight into staying on top of trends. Poses some great questions for you to evaluate where you are stuck with your business.
Your future success is dependent on your ability to understand what's in this book!
Do you know how a REALLY funny movie becomes EVEN FUNNIER every time you watch it? That's similar to how I feel about "Meatball Sundae" (and all of Seth's material).
"Meatball Sundae" is an insightful book, but the material becomes MORE PROFOUND upon each additional iteration. I purchased audio version of this book. Every time I listen, the material becomes more and more meaningful.
The book deals with "new marketing" such as social media, Web 2.0, etc. The basic premise is that organizations must align their entire organization with their marketing in order to succeed.
Said another way, organizations who are going to be successful in the future are ones that not only adapt new marketing strategies, but align the rest of their organization to be in sync with their marketing.
I personally think Seth is onto something big here - read it and find out for yourself!
Easy guide to new marketing in the new media
The title of Seth Godin's new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding "New Marketing" techniques, such as podcasting or uploading viral videos, to your existing strategies works just about as well as adding meatballs to a sundae. The "meatball" in this case is a generic product sold through traditional mass-marketing tactics. Instead of adding new marketing like a cherry on top of your current ad program, gain a true understanding of today's evolving social marketing environment, so you can use it to the advantage of your product. Godin says companies must retool their marketing to survive, because "ideas that spread through groups of people are far more powerful than ideas delivered at an individual." He breaks the new marketing wave into 14 trends marketers can use separately or in combination. getAbstract recommends this timely little book, which is full of case studies and examples that will help anyone who is selling an idea, product or service.
Fresh perspective on new media marketing trends
Most high school geometry students understand the concept of congruency, which manifests as a close interrelation and correspondence between two different quantities. For whatever reason, many marketers reject this fundamental principle at their own peril as they pursue radical, "outside the box" tactics for any and all products. Unfortunately, not every marketing tactic works for every product or service, and that is the premise behind Seth Godin's latest book titled Meatball Sundae. As unappetizing as that culinary concoction sounds, so to is incongruous marketing according to Godin. The author states that traditional manufactured goods represent the meatballs, while the whipped cream, sprinkles and cherry might be emerging Internet tactics such as adword buys, viral e-mails and blogs. While each might be good in their own right (meatballs vs. toppings), they're not necessarily effective when combined. However, Godin does provide insight as to where such combinations might make sense as well as how companies can utilize and identify their best Internet opportunities. Soundview recommends this book because it takes a contrarian view to the conventional wisdom that every product or service needs a new media strategy - which makes sense in an incongruous sort of way.
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